Our Clients

Professional & Amateur Jockeys

Whilst racing can be a glamorous and exhilarating sport, being a jockey can also mean early starts, late finishes, considerable travel, no food, high risk of injury and a constant pressure to perform at the risk of losing your rides. However, being a successful jockey requires more than just skill in the saddle.

Much research suggests that the most successful jockeys are those that have the right emotional and psychological attitudes rather than those with raw talent alone. We say it about our horses, but the same thing applies to people too; ‘better the one with slightly less ability and the right attitude, than a talented one with the wrong approach’.

Our work with jockeys falls into three main areas:

  • Tackling Emotional and Psychological Issues

This includes mood swings, aggression, low self-esteem, limiting beliefs, lack of confidence, fears, managing stress, anxiety or pressure, coping when things go wrong, poor self-image, negative self-talk and managing through injury.

  • Developing a Professional Attitude

Establishing mental preparation and routines, understanding own motivation patterns, goal setting, using positive imagery, maintaining a positive mind set, relaxation and reviewing attitudes to success.

  • Thinking Commercially

Many jockeys do not think of themselves as ‘sales people’. Yet, for most jockeys maintaining a constant flow of quality rides whilst they are fit is of utmost importance both financially and in terms of their professional credibility. In fact, life as a jockey is as much as people industry as an equestrian one. We work with our clients to help them to think more commercially and develop more robust relationships with their owners and trainers - the key to getting more choice rides.

  • What Next?

Planning ahead for the future is rarely a priority for those too busy chasing rides for today to think about tomorrow. However the single-minded commitment required of successful jockeys can put pressure on their lives outside racing, such as family, friends, or other interests. This can cause some to neglect, or forget what is actually important to them in their lives or what they plan to do after they hang up their boots. We work with jockeys to help them identify a broader perspective on what they want from their lives and riding career and how to manage this to ensure they are reaching their full potential whilst still meeting their personal goals.

Professional & Amateur Competition Riders

Whilst our work with professional competition riders often encompasses common issues around self-awareness and perception, the pressures affecting them can be much broader.

Our clients include eventers, show jumpers, dressage riders, endurance riders, polo players and driving professionals. Whilst clients often seek support on handling nerves, managing motivation and establishing a preparation strategy before big competitions, many of them also run yards as small businesses and need to generate a steady income stream even whilst away competing.

The costs of maintaining a yard and staff are often high and in many cases it can be the more moderate horses who actually generate the ‘bread and butter’ income that pays the bills. Keeping these owners satisfied whilst also meeting the needs of sponsors and ‘big ticket’ owners can be tough resulting in additional pressure that ultimately affects performance and ‘business generating’ relationships.

  • Tackling Emotional and Psychological Issues

This includes mood swings, aggression, low self-esteem, limiting beliefs, lack of confidence, fears, managing stress, anxiety or pressure, coping when things go wrong, poor self-image, negative self-talk and managing through injury.

  • Developing a Professional Attitude

Establishing mental preparation and routines, understanding own motivation patterns, goal setting, using positive imagery, maintaining a positive mind set, relaxation and reviewing attitudes to success.

  • Business and Interpersonal Coaching

Many professional rider’s think of themselves as professional riders rather than professional business people. For those who are financially secure and can afford to maintain their sport as a serious hobby, this is a pleasant place to be. However many of our clients are struggling to achieve a sustainable lifestyle, and feel they are not fulfilling their true potential. Professional riders often find themselves running yards with no prior business experience and as a result, find themselves under immense pressure to juggle an array of conflicting priorities and earn a living.

Typical work includes enhancing personal impact, developing core influencing skills, building rapport with owners, staff and suppliers, building a positive reputation, strengthening interpersonal skills and developing a commercial mind set.

RIDING & PONY CLUBS

We work extensively with Riding and Pony clubs providing a range of talks, seminars and roadshows.  We also attend camps and clinics and offer Coach training to clubs.

Many amateur athletes belief that sport psychology is just for professionals and do not spend as much time training their brains as they do their horses!  Typical issues are a lack of self-awareness, nerves, performance anxiety, being watched, limiting beliefs, lack of confidence, fears, managing stress, coping when things go wrong, poor self-image, negative self-talk and dealing with pressure.

SMALL EQUESTRIAN BUSINESS MANAGERS

Our small business clients range from saddleries, feed merchants, veterinary practices, animal health providers, horse box manufacturers, livery yards, riding schools, racing yards and many more.

Typical work in this area evolves around small business coaching to assist owners in running their businesses more efficiently. However we also work with them individually to help them define what good looks like for them, set goals and remove any unhelpful thinking patterns that get in the way of business growth.

Many of our clients are already successful business people who feel the business just requires a different perspective and fresh thinking.

Popular areas include:

  • Setting company vision
  • Managing staff
  • Marketing
  • Work / lifestyle balance
  • Customer focus
  • Personal Development
  • Business Planning
  • Growth
  • Career Management
  • Managing Change

ATHLETES

We work with athletes from a wide range of sports to enhance performance and build consistency over time.

  • Triathlon
  • Swimming
  • Golf
  • Cycling
  • Martial Arts
  • Dance
  • Snooker
  • Motor Racing
  • Rugby
  • Football
  • Running
  • Extreme Sports
  • Boxing
  • Cricket

Research suggests that the most successful athletes are those that have the right emotional and psychological attitudes rather than those with raw talent alone. Developing these can take time and many of those athletes at the top of their sport have honed their skills in this area over a number of years. Building self-awareness is often key to this process.

Our work with athletes falls into three main areas:

  • Tackling Emotional and Psychological Issues

This includes mood swings, aggression, low self-esteem, limiting beliefs, lack of confidence, fears, managing stress, anxiety or pressure, coping when things go wrong, poor self-image, negative self-talk and managing through injury.

  • Developing a Professional Attitude

Establishing mental preparation and routines, understanding own motivation patterns, goal setting, using positive imagery, building resilience, maintaining a positive mind set, relaxation and reviewing attitudes to success.

  • What Next?

Planning ahead for the future is rarely a priority for those too busy focusing on performance for today to think about tomorrow. However the single-minded commitment required of successful athletes can put pressure on their lives outside sport, such as family, friends, or other interests. This can cause some to neglect, or forget what is actually important to them in their lives or what they plan to do after they hang up their kit. We work with athletes to help them identify a broader perspective on what they want from their lives after sport and help them manage this to ensure they reach their full potential both now and in the future.

 SPORTS CLUBS, ACADEMIES AND PROFESSIONAL BODIES

We work with a number of clubs, schools, academies and professional bodies. We recognise the need to develop strong mental skills in athletes early and therefore seek to provide a structured approach to mental skills training and coaching throughout the season when you need it the most.

Our work encompasses squad or team sessions, individual coaching, Coach training, talks and seminars and attendance at training camps.  We also provide match or competition day support as required to individuals and squads. We like to work in partnership with clubs and professional bodies to ensure a managed approach to meeting your goals.

Get in touch

Telephone : 0845 3022505

Mobile : 07884 110735

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

 Address:
33 Ludgate Hill, Birmingham, B3 1EH

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